Headshot Tips for Maximum Success in 2023
For those wanting to leverage their business headshot for more success and profits doing business in Dallas and Plano, Texas.
Wow, I realized that 2023 marks my 27th year as a profsssional headshot photographer. I love my job and I love showing my clients at their best. I’ve seen a lot of trends over the years, and for 2023 here are the KEY TIPS for maximum success with your headshot — for business, corporate, entrepreneurs, real estate agents… and more.
With my marketing and ad agency background, I have advantages most photographers do not. Actually, I have an UNFAIR advantage because I know the psychology of marketing — of using images as triggers to behaviors for specific demographics.
You see, a SMART headshot takes way more than a nice camera and friendly photographer; it takes knowing how to best appear to your specific intended audience. Miss that, and a technically perfect headshot will not achieve the RESULTS you are looking for in terms of clients, business deals and career advancement. That counts as a FAIL in my book.
So, put my experience to work for you in getting, not merely a token headshot, but a visual marketing tool that opens more doors of opportunity. That is where the real VALUE is.
High Trust Dallas Headshots
High Trust industries are: doctors (including therapists and all medical personnel), lawyers, financial (advisors, bankers, investors, etc.). When a person has to TRUST you a lot to want to do business with you because key things like their money or health is at stake, the value of seeing your face as trustworthy is paramount.
You have to look competent to do your job and deliver reliable results! Top quality headshot results pay for themselves thousands of times over in terms of the revenue it helps you generate via the more “opportunities up to bat” with people reaching out you for your services.
Dallas Real Estate Headshots
While trust is a part of any and every business transaction, Real Estate in Dallas can either be frustrating or extremely lucrative. Most of that has to do with your image as a Dallas real estate agent. There is a LOT of competition and choices for real estate agents here, and there are a LOT of home buying and selling (both when the market or interest rates are up or down). 200,000 new people are moving here to the Dallas metroplex each year and they all need some form of housing!
Thus, even getting a little LARGER SLICE OF THE PIE means hundreds of thousands or even millions in terms of annual commissions! With so much at stake for you, the savvy real estate agent in Dallas chooses their headshot photographer wisely. The MAIN TRAIT you have to convey (well, 2 traits actually) are: responsiveness and approachability.
Thus, you need a real estate headshot that shows you as energetic and friendly. After all, you want your prospects to reach out and contact you to initiate a business relationship. Achieve this and watch your existing self-promotion efforts get a SIGNIFICANTLY better response rate!
Corporate Headshots in Dallas
This is true for every stage of your career in a medium-to-large company. I’ve provided a couple examples for young professionals — recent college graduates who need the BEST TRAJECTORY for their blossoming career!
But it very much applies to those changing their career, asking for a raise, moving into a new position, or established business people who just moved here to the Dallas metroplex.
The other thing I see so many lesser photographers messing up and failing their clients is in the pose and the neck. Small changes can make a big difference in defining your jawline. Middle-age corporate employees can develop a neck with a double-chin, some wrinkles or fat, and it is my job to make sure you, (and your neck) look good!
Get The Best Retouching Possible for your Dallas headshots
No, I’m not talking about the cheesy and over-done phone app filters! I’m talking about the skilled and often tedious process of using multiple software and time on the details to show you at your best. From shiny areas on a bald head, to yellow teeth in middle age, to fat or wrinkled necks… this takes actual skill, not just applying some sloppy “filters”.
You need to still need to very much look like you, just you at your best — rested, energetic, vibrant and poised to deliver solid results from your business interactions. My photo retouching accomplishes this.
Here’s a before / after from a January 23 business headshot for an award-winning businesswoman in Plano, TX. The photoshoot took about 15 minutes to pose, light, and direct (I’m efficient by now at this!). And the retouching took about an hour.
Above is a young professional early in his career who just landed a big job upgrade and needs an image to match! Tasteful retouching is a must for every age.
Conclusion
In 2023, a headshot cannot said to be a success unless the lighting, posing, and retouching all come together in cause your audience to welcome you with respect. Those who value a strong response understand that this visual marketing tool is a smart investment in their own success. More opportunity and power to you all in 2023! If you want to put my experience to work for you in the Dallas / Plano area business headshot photoshoot, for individuals or entire companies, simply go to www.DallasBusinessHeadshots.com and call to schedule.
